The Business of PR

Trying to build a business without PR. . . topWhether you’re a brand new start-up or still working to build your brand, trying to raise awareness for a company, product, or service without the help of PR may be limiting your success more than you suspect.... More

Trying to build a business without PR. . . topWhether you’re a brand new start-up or still working to build your brand, trying to raise awareness for a company, product, or service without the help of PR may be limiting your success more than you suspect. Sound familiar? You’ve got a breakthrough product and a flashy sales presentation with which to pitch it – yet can’t seem to close a tent pole deal. Meanwhile, your competition dominates the category with outdated features and functionality. It happens in every industry: being the best is no guarantee of success. Whereas, having the best press gives companies that don’t deserve it an unfair advantage. Or you’re trying to land an appointment but the prospect resists, saying “How come I’ve never read about this thing you’re trying to sell me. ” Even worse, how often has a big story appeared featuring other companies in your niche, but the reporter didn’t know to interview you. Then come the calls from existing customers and inves Less