An e-commerce fashion jewelry retailer has many media-rich
application technologies to choose from to increase brand
presence and recognition across the World Wide Web.
If the company’s goals were to:
• increase sales
• drive traffic
• ignite brand interest...
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An e-commerce fashion jewelry retailer has many media-rich
application technologies to choose from to increase brand
presence and recognition across the World Wide Web.
If the company’s goals were to:
• increase sales
• drive traffic
• ignite brand interest in new consumers
• recruit brand ambassadors on the web
Then my recommendation - technology wise - would be to
develop an interactive widget, aesthetically branded based
upon the retailers current collection (colors, shapes, slogans).
The widget would be sharable across all social and Web 2.
0
platforms.
Doing-so would not only achieve the goals stated,
but the company could then offer an affiliate option for
bloggers and web developers, who’s embedded widgets drive
traffic that result into sales.
Suggestions for functionalities of the widget:
-Video of models wearing the jewelry
-Spot for ‘fans’ to comment on their favorite pieces / pieces just bought
-Promotional opt-in functions (widget users can sign-up for contests/utilize cou
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