Style.
com :
CLINIQUE - "Even Better" banner-ad:
Effective because: CLINIQUE utilized brand recognition (through showing
the product and well-known logo), executed an eye-catching-but-not-annoying
flash design (which was not only impressive, but the flash...
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Style.
com :
CLINIQUE - "Even Better" banner-ad:
Effective because: CLINIQUE utilized brand recognition (through showing
the product and well-known logo), executed an eye-catching-but-not-annoying
flash design (which was not only impressive, but the flash portion actually
made sense with the product at hand: ‘erasing’ skin aging, as well as using an
innovative-tactile simulation (the ad looked real enough that I could image how
it’d feel [in person]).
Negative/Need for improvement: this ad could be
construed as saying Style.
com is only for woman or gay-male viewers [that even
use makeup], but many men definitely visit the website.
(MITCHELL)
Style.
com - "Mobile Application Download" banner-ad
Effective because:
when a website is as
successful as Style.
com
is, it’s very smart to
advertise internally;
your target market is obviously already on your website.
This strategy definitely works for the style domain because they
reached 70,000 mobile phone app downloads only one-month afte
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