Page 2 of 16
FRM432 Web Marketing for Fashion and Retail Management
© 2007 The Art Institute Online
Web site Choice
I chose to develop the e-marketing plan for the MOMA online-store because I wanted to
step outside my comfort zone of fashion-apparel...
More
Page 2 of 16
FRM432 Web Marketing for Fashion and Retail Management
© 2007 The Art Institute Online
Web site Choice
I chose to develop the e-marketing plan for the MOMA online-store because I wanted to
step outside my comfort zone of fashion-apparel websites.
Additionally, I’ve always
enjoyed the product offering of the museum’s store, and I think they truly have a massive
consumer base – as well as an extremely high amount of support from the press – so I
wanted to look further into the possibility of the e-commerce site growing even more; or
maybe they’re reached their maximum growth potential (possibly in the decline- phase of
a website’s lifecycle.
)
Less
