PR Objectives
•Receive coverage from at least 4 newspapers (mass-media and/or high school(s), 1 sports publication,
and 2 blogs (EX: Baltimore Sun sports blog Face-Off ).
•Attract at least 100 tournament guests or participants to see each show on the day...
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PR Objectives
•Receive coverage from at least 4 newspapers (mass-media and/or high school(s), 1 sports publication,
and 2 blogs (EX: Baltimore Sun sports blog Face-Off ).
•Attract at least 100 tournament guests or participants to see each show on the day of the event.
Target Public(s): any attendees of the tournament (players and family/friends/media)
PR Strategy: promo tactics for the show (to inform and persuade to attend one of the
two shows) and/or buy from vendors.
Utilize mascot to handout flyers/look-list and
attract attention.
Communication Messages:
-Fit2Win is a customizable [athletic] brand catering to consumer needs.
STRENGTHS WEAKNESSES
Translate Into Tasks/Strategies for PR Plan: •local vendor (DC/MD/VA)
•very customizable
•many retail outlets (for teams as well as
single-buys)
•all-American brand / American
manufacturer
•top-apparel for sportswear
•past-brand recognition through Spartan
Sportswear label
•competitive price-points
•smaller than their competitors
•not
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