CIES Creative Brief

Creative Brief – CIES Tradeshow Reason for Brief JohnsonDiversey will be participating in the upcoming CIES tradeshow. As a leading sponsor of the CIES, JohnsonDiversey has demonstrated its commitment to partner with thought leaders in the health and... More

Creative Brief – CIES Tradeshow Reason for Brief JohnsonDiversey will be participating in the upcoming CIES tradeshow. As a leading sponsor of the CIES, JohnsonDiversey has demonstrated its commitment to partner with thought leaders in the health and hygiene industry and to create a forum for sharing challenges and opportunities facing the industry, specifically as it relates to food safety. At this show, JohnsonDiversey wishes to create a holistic presence that communicates its commitment to the industry and communicates its leading food safety solutions which can help customers deliver sustainable results. Specific Activation/Communication Objectives: • Present JohnsonDiversey as the world leaders in cleaning and hygiene solutions for businesses • Re-introduce and/or educate show-goers about JohnsonDiversey and their sustainable solutions that can help customers better manage their food safety concerns o Motivate competitive users to consider JohnsonDiversey as their cleaning and Less