Marketing Agility: A Brand Point Management Perspective

This white paper discusses how brand point management improves a business’ ability to react to the marketplace more quickly. Brand point management promotes marketplace agility by considering three critical components: people, process and technology. This... More

This white paper discusses how brand point management improves a business’ ability to react to the marketplace more quickly. Brand point management promotes marketplace agility by considering three critical components: people, process and technology. This white paper compliments the Brand Point Management white paper, also available on Calameo. Less