Five Counter-Intuitive Indicators Of
Small Business Success.
(Five Failures To Master To Accelerate Your Market Dominance)
How do you know if your business is successful? In today’s market place, don’t be fooled
by apparent versus actual business success....
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Five Counter-Intuitive Indicators Of
Small Business Success.
(Five Failures To Master To Accelerate Your Market Dominance)
How do you know if your business is successful? In today’s market place, don’t be fooled
by apparent versus actual business success.
Here are five counter-intuitive indicators to
judge your business success
1.
Failure to win traditional marketing awards.
If you have won any traditional awards, it
means that you have lowered your marketing efforts to the standard of ‘status quo’.
The
standard of excellence inevitably has nothing to do with bottom line market share and
revenue production, but in what I term, ‘cutsie’ or funny ads.
The best marketing is
always the marketing that most webmasters, friends and other experts will tell you NOT
to do.
It is also the kind of marketing that gets your competitors angry.
Speed To Market Principle: Angry competitors, loved ones who tell you “don’t do it!”,
and going against the grain of so-called expert advice, these are
Less
