WHAT SALES INFORMATION ARE YOU GAINING FROM THE
QUESTIONS?
What is the revenue opportunity?
What solution are you going to position?
What decision making process and who is involved? (Buyers)
What are the buying motives – “Hot Buttons” identified to assist...
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WHAT SALES INFORMATION ARE YOU GAINING FROM THE
QUESTIONS?
What is the revenue opportunity?
What solution are you going to position?
What decision making process and who is involved? (Buyers)
What are the buying motives – “Hot Buttons” identified to assist in closing business?
Meeting structure
FACTS
Who are they using
How often
Where are they located
Type of service
How much are they
spending?
% Local, % National
& % International
Duration of calls
Participants
ISSUES
Account
ManagementWhen did they last
hear or see their
AM?
Price – How much
are they spending,
per minute?
Billing Visibility –
Who is doing what,
for how long, drop
outs etc
FIND
Facts Issues
Needs Desires
Questioning
NEEDS
Once you have identified
the facts & issues, their
needs are to be matched
to what Premiere has to
offer.
Our applications.
DESIRES
If you could wave a
magic wand, how
do you see your
company using
conferencing to
assist with
communication in
the next 6 – 12
months
Sign Post
Time/ Length
You ask qu
Less