Tricks of the Trade Show
It s time for your annual trade show, business fair, or convention.
Hundreds of your customers, prospects,
suppliers and competitors will be in the same town for 2-5 days.
Nowhere else can you see such a
concentration of people in...
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Tricks of the Trade Show
It s time for your annual trade show, business fair, or convention.
Hundreds of your customers, prospects,
suppliers and competitors will be in the same town for 2-5 days.
Nowhere else can you see such a
concentration of people in your industry.
What an opportunity! Selling, prospecting, and relationship
building possibilities are gargantuan-you have no time to waste! It s all about time, and the proper use of
it.
If 4,000 people will attend during the 3-day, 30 hour span; what should you do? What strategies and
tactics should you follow? How will you maximize your time? Nowhere else all year will you be able to see
as many customers and prospects at one time.
Many people go to conventions to just get away, or have
a good time.
This cannot be your primary objective! You need to be at 100% of your game from the
minute you get on the plane until you wearily make your way back home from the airport.
Here are some
"tricks of the trade show" to have up your s
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