Who s Your VP of Reputation?
Reputation is the new profit center for the 21st century.
Think about it.
In an age of corporate scandals, suspicious customers, and budgets with very little breathing room, there
is simply no substitute for being a reputable...
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Who s Your VP of Reputation?
Reputation is the new profit center for the 21st century.
Think about it.
In an age of corporate scandals, suspicious customers, and budgets with very little breathing room, there
is simply no substitute for being a reputable company.
But no matter how many times you say you re an
honest, trustworthy, customer-centered company, the proof is in the proverbial pudding.
Reputation is built one person at a time.
And who are the real purveyors of corporate reputation? The
men and women who work on the front lines.
That s right.
Your salespeople and your customer service
personnel.
Business leaders must make their employees understand that each and every one of them is a VP of
Reputation.
Most managers teach their people all about the products and services they re selling and
maybe impart some scripts or motivational techniques-but they don t address the most important factor of
all.
Without a good, solid, credible reputation, none of the rest will wo
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