Think Big to Get Big

Think Big to Get Big Architect Christopher Wren designed St. Paul s Cathedral in London (one of the world s most beautiful buildings) after the great fire of 1666. Upon occasion, he toured the construction site and asked the workers to describe what they... More

Think Big to Get Big Architect Christopher Wren designed St. Paul s Cathedral in London (one of the world s most beautiful buildings) after the great fire of 1666. Upon occasion, he toured the construction site and asked the workers to describe what they were doing. Those who were bored and tired responded by saying, "I m laying bricks" or "I m carrying stones. " One with a tad more energy said he guessed he was making a wall. But one worker, who was mixing cement, seemed cheerful and enthusiastic about his work. Asked what he was doing, he replied, "I m building a magnificent cathedral. " Christopher Wren stumbled onto a secret that successful business owners, salespeople and entrepreneurs already know-if you want to achieve something big and magnificent, you have to think big and magnificent. Connecting to the larger purpose of the St. Paul s project changed the way the third brick mason saw his work, which in turn changed the way he laid his stone, which in turn produced a be Less