Spending Your Restaurant Marketing Budget Wisely (1st
part)
A few years ago, I bought my first restaurant.
It was a turnkey operation; a charming small
and upscale Italian restaurant with loyal clientele in a great location.
The previous owner was an...
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Spending Your Restaurant Marketing Budget Wisely (1st
part)
A few years ago, I bought my first restaurant.
It was a turnkey operation; a charming small
and upscale Italian restaurant with loyal clientele in a great location.
The previous owner was an experienced guy who spent all his life in the restaurant
business.
I still remember what he told us about the restaurant: “It is working fine.
Don t
change anything.
.
.
”
For a while, I complied.
I didn t have really much experience running a restaurant, and as
they say: "If it ain t broke, don t fix it" right? So we kept on running the business as he was
doing, including repeating his marketing investments and advertising expenses.
Well, after a few months I realized that we were spending a large amount of money (several
thousand dollars each month) in marketing.
Now, I am fine with spending marketing dollars
if I can see the results of my marketing expenses, which, in the case of a restaurant,
appears as people walking through th
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