Spending Your Restaurant Marketing Budget Wisely (Part 2)
In my previous newsletter I told you the marketing strategies that didn’t work for me when
I acquired my restaurant.
(My energy and willingness to keep trying to make them work
exceeded my marketing...
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Spending Your Restaurant Marketing Budget Wisely (Part 2)
In my previous newsletter I told you the marketing strategies that didn’t work for me when
I acquired my restaurant.
(My energy and willingness to keep trying to make them work
exceeded my marketing experience – that cost me a lot of wasted money).
Now let me tell you the changes that I made after losing money following those strategies,
and the impact that these changes brought to the restaurant.
My first move was to look for a new coupon service.
By the way, I am a firm believer in
coupons as a means of bringing new people to a restaurant, since they are very
measurable.
You can just collect the coupons that your visitors bring to your place and
instantly know exactly how many new people visited because of the coupon offer.
This
allows you to measure if your investment in a coupon program is worth it.
The problem that I had with my previous coupon company wasn’t the coupon offers
themselves but the audience that they ta
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