Page 1 / 3 Modified Assignment IMIM M1 ESC, Lille 08-09 (Sem. 2 2009) Techniques for Visual Presentation — Luc MARTIN Create one visual document in two parts which you will have to gather in a PDF file at...   [More]

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Modified Assignment IMIM M1
ESC, Lille 08-09 (Sem.
2 2009)
Techniques for Visual Presentation — Luc MARTIN
Create one visual document in two parts which you will have to gather in a
PDF file at the end.

Using text, images illustrating your point (PART 1 your illustrated
analysis) and images you created for the packaging (PART 2 the steps you
used and the final result).

Compose your document so that the result should look like a whole
with a cover (where your avatar and your email appear)
Put page numbers (except on the cover).

Check your spelling and the ends of lines so that they don’t end in a silly way.

French or English as you wish.

By the end of the 8th of May (maximum dead line)
1 > Analysis
In InDesign, write a text explaining what visual mecanisms can be used to improve
visual communication.
It will explain what you think/feel about text, typographic
elements, visual elements, pictures, others.
.
.

Add corresponding illustrations inside your text .

(a bit like in the “15 presentation laws” but put YOUR text and use images of
others like graphic artists/advertisers’ creations)
Minimum number of pages : 4
2 > Packaging = 3 possibilities
a/ copy an existing one, (it can be based on the Bionicle exercice
we did in class).

b/ re-use the one you did with Belinda Picaud (Fair Trade)
(even if you were not the one dealing with the making of the images),
c/ invent one
(from scratch or from an existing brand, whichever — you can even modify
the brand if you wish)
It can be circular (like the labels for a bottle for instance)
or a 3-D box (i.
e.
like for a shoe box).
Your work will have to use several steps
of the graphic design process   [Less]

Assignment IMIM M2 @ ESC, Lille 08-09 (Sem. 2 March 2009) Two exercices which you will have to gather in a PDF file 1 > packaging 3 possibilities a/ copy an existing one, b/ re-use the one you did with...   [More]

Assignment IMIM M2 @ ESC, Lille
08-09 (Sem.
2 March 2009)
Two exercices which you will have to gather in a PDF file
1 > packaging 3 possibilities
a/ copy an existing one,
b/ re-use the one you did with Belinda Picaud
(if you were the one dealing with the make of the images),
c/ invent one
(from scratch or from an existing brand, whichever you can even modify the
brand if you wish)
It can be circular (like the labels for a bottle for instance)
or a 3-D box (i.
e.
like for a shoe box).
Your work will have to use several steps
of the graphic design process
Illustrator or InDesign >>
• type the text for the side of the packaging which contains the most text.
(Text to read)
format and typeset it so it is legible (no lines more than 60 letters for instance otherwise,
choose a column disposition) and original (choice of the font for instance — see http://
www.
dafont.
com/)
(if it is for a bottle or a more cylindrical object, the same principle applies)
• Redraw the logo or find one on the web or create one (http://www.
lalogotheque.
com/ or
webchantier)
Photoshop >>
• create a title (text to see) + add a style like drop shadow or glow as we saw in class.

• add other pictures which might have to be without their original background.
.
.

(detourage)
Illustrator again >>
Make a 3-D simulation add a shadow in the background.

Photoshop again
• montage of the final product on a shelve (photo-montage) (copy and paste or use the
stamp tool)
Each step is important - the last step is not more important than the others.

Techniques & Elements to be used :
Layers, Adjustment Layers & Layer styles in Photoshop
Model page (Page numbers for instance) / Stylesheets in InDesign
3-D (effect menu) in Illustrator
Image placement/ importation
at least 3 glyphs like • © or ® or ™
2 > Analysis (add a picture of you like in a CV)
- except Lucie Pokorna who already did it - unless she wants to add something of
course.

In InDesign, write a text (text only : one page long) where you explain
what visual mecanisms can be used to improve visual communication.

Add corresponding illustrations.
(examples of the pictures in the “15
presentation laws” Number of pages : 4   [Less]