Semi-Monthly News ‘Happy Birthday’ From Your Market Part 1 | November 2009 In this Issue: page 2 Legal Corner page 3 November Brithdays & RE/MAX® Anniversaries page 4 Cover Story Continued page 8 Mortgage...   [More]

Semi-Monthly News
‘Happy Birthday’
From Your Market
Part 1 | November 2009
In this
Issue:
page 2
Legal Corner
page 3
November Brithdays &
RE/MAX®
Anniversaries
page 4
Cover Story Continued
page 8
Mortgage Video Update
Helpful TIPS
page 9
Up-Coming Events
SAN DIEGO -- In the free-flowing and informal world
of social media, Realtors may stir up more business
by wishing a colleague happy birthday, or snapping
a picture of an encounter with a snake, than by
blatantly promoting listings on sites like Twitter and
Facebook.

That’s been the experience, at least, of Mike Parker -a genial Realtor from Northern Kentucky who shared
his social media expertise with colleagues at the
National Association of Realtors’ annual convention
in San Diego.

Parker sees nothing wrong with posting listings to
social media sites -- his are displayed automatically
on his Facebook page via a feed from Realtor.
com.

But he advises real estate agents and brokers to
concentrate on expanding their network of contacts
(“friends”) on social media sites, and building personal
relationships with them.

The way to do that is not by bombarding them
with marketing pitches, but rather engaging in
conversations that may seem to have little to do with
real estate.

That’s the kind of advice often dished out by social
media “experts.
” But Parker and Mark Porter, a Texasbased Realtor who’s also making the most of social
media -- shared specific examples of techniques
they and other real estate agents are employing in
real life to grow their business.

Parker said he’s done 15 closings this year, with
another four pending.
He’s generated much of
that business using some seemingly unorthodox
techniques.

Visiting client’s property in a rural area recently,
Parker spotted a black king snake.
He snapped a
picture of the nonvenomous -- but shockingly long
-- snake slithering through the grass, and posted it
to his Facebook page.

continued on pages 4 & 5   [Less]

Semi-Monthly News Real Estate Top Performers’ Tips Part 2 | October 2009 In this Issue: page 2 Legal Corner page 3 September Sales Stats page 4 Cover Story Continued page 5 Mortgage Video Update Helpful TIPS...   [More]

Semi-Monthly News
Real Estate
Top Performers’ Tips
Part 2 | October 2009
In this
Issue:
page 2
Legal Corner
page 3
September Sales Stats
page 4
Cover Story Continued
page 5
Mortgage Video Update
Helpful TIPS
page 6
Up-Coming Events
In real estate, there is no single recipe for success.

Nevertheless, if you examine the characteristics of
top-producing agents, there is a consistent pattern
linked to their success.

Do you know the secret recipes that are associated
with success in virtually every type of sale? If not,
here’s what most top performers know that can help
you in your business.

1.
Write Down Your Goals
Do you have a written business plan with specific
goals? If so, you are part of a select group of about
3 percent of all salespeople.
This select group
represents the top salespeople who are doing
the bulk of the business in real estate.
If you don’t
already have a written set of goals, take immediate
steps to create a short list of the income you would
like to earn, the number of transactions you will need
to close deals to make that income, and the share
of closed deals that will result from listings vs.
buyer
sales.

2.
Two Secrets That Make Written
Goals a Reality
A piece of paper with numbers on it is not motivating
to your brain.
An important key to being successful is
identifying how you will use the money you make.
For
example, many real estate salespeople have decided
that they want a certain type of car.
Their strategy is
to go to the dealership, drive the car, and have their
picture taken “behind the wheel.
” The next step is
to post that picture in a place where they will see it
constantly.

This strategy works for two important reasons.

Visualization is one of the key ways our brains
create what happens to us.
Psychologists call this
“self-fulfilling prophecy.
” What we expect to happen
actually does happen.
If you see yourself driving the
car (and remembering what it was like to actually
drive it), then you will have anchored that experience
in your brain.

continued on page 4   [Less]

Semi-Monthly News The Tragedy of a Twitter Strategy Part 1 | October 2009 In this Issue: page 2 Legal Corner page 3 September Birthdays & RE/MAX Anniversaries page 4 Cover Story Continued page 6 Mortgage Video...   [More]

Semi-Monthly News
The Tragedy of a
Twitter Strategy
Part 1 | October 2009
In this
Issue:
page 2
Legal Corner
page 3
September Birthdays &
RE/MAX Anniversaries
page 4
Cover Story Continued
page 6
Mortgage Video Update
Helpful TIPS
page 7
Up-Coming Events
Twitter.
The word itself is enough to strike fear and
loathing into the hearts of some Hollywood A-listers.

And yet, within the real estate industry there is
apparently no technology tool that inspires more
passion than this microblogging service.

Why, a raging online debate popped up recently
between Marc Davison (@1000wattmarc) and Dustin
Luther (@tyr) about how to measure influence in the
Twittersphere.
That debate, in turn, led to this rather
interesting post from Marc that included an in-depth
interview with Joe Fernandez of Klout -- a service
that offers a measure of your social media influence.

It’s all rather interesting, and if you have a free rainy
afternoon -- or live in Seattle, which I suppose is more
or less the same thing -- then you might spend some
time looking at Marc’s article, and Dustin’s post as
well, and contemplate the meaning of “influence.
”
What I would like to direct your attention to, however,
is something else altogether: the idea of a Twitter
strategy.

In the comments to Marc’s post, more than a few
respondents -- quite a few of them members of
the RE.
net “Twitterati” -- mentioned things like the
following:
Once you have your business goals set, you want to
ask: Can Twitter help me accomplish them? If you
think it can, then you need to determine what your
Twitter strategy should be.
Then you execute it and
track it.

If it’s working, great.
And hey, tell the rest of us
about it! If not, make any necessary adjustments
or reevaluate whether it is the best use of your time
and resources.
I think a lot of people are on Twitter
without a clear strategy that is in service to their goals
and target audiences.

continued on pages 4 & 5   [Less]

Semi-Monthly News The Web Your Way: 7 Real Estate Tools Part 2 | September 2009 In this Issue: page 2 Legal Corner page 3 Cover Story Continued page 4 Mortgage Video Update Helpful TIPS page 5 August Company...   [More]

Semi-Monthly News
The Web Your Way:
7 Real Estate Tools
Part 2 | September 2009
In this
Issue:
page 2
Legal Corner
page 3
Cover Story Continued
page 4
Mortgage Video Update
Helpful TIPS
page 5
August Company Statistics
page 6
Up-Coming Events
Tech Tool Shed
By Joseph Ferrara, Friday, September 25, 2009
Inman News
Instead of being a time-saver, technology can often
be a huge time-suck.
Here are some tools that may
make your Web life more efficient:
1.
Hyperwords: A right click on steroids.

Simply highlight text and right-click for a multitude of
commands:
* Search: Wikipedia, Google, Bing, images and
video, maps, news sources like Reuters and LinkedIn,
and many more.
You can customize to add other
sites to the list, too.

Shop: Amazon, Craigslist.
eBay, etc.
•
Social media: Twitter, Facebook, etc.
•
Translate.
•
Share: e-mail, Twitter, Facebook.
•
In my opinion, Hyperwords is the best Firefox addon, bar none.
It will soon be available on Windows
and your smartphone.
Hyperwords is free to use.

2.
Cooliris: Link peep show and 3-D Wall.

Have you ever clicked a link and been disappointed?
Cursed the linkster who took you down a blind alley?
Cooliris lets you preview a link on the page simply by
hovering your mouse on it.
The link destination will
open up before your eyes and you can decide if it’s
worth a visit.

Cooliris also lets you view images and video in
a unique way: on a 3-D wall.
Since I regularly use
Google Images, I use Cooliris to surf images very
quickly.
Cooliris is very cool.
And free.

Those of you who are a bit more tech savvy can use
Cooliris to display your listing photos on a 3-D wall
and blow away your competition.

Check out the tutorial videos here: http://www.

cooliris.
com/product/how-to-launch-and-use.

continued on page 3   [Less]

Semi-Monthly News Pending Sales Surge In West Part 1 | September 2009 In this Issue: page 2 Legal Corner page 3 September Birthdays & RE/MAX Anniversaries page 4 Mortgage Video Update Helpful TIPS page 5 Up-Coming...   [More]

Semi-Monthly News
Pending Sales Surge In West
Part 1 | September 2009
In this
Issue:
page 2
Legal Corner
page 3
September Birthdays &
RE/MAX Anniversaries
page 4
Mortgage Video Update
Helpful TIPS
page 5
Up-Coming Events
Pending home sales rose 3.
2 percent from June
to July, with a surge in sales in the western U.
S.

outweighing declines in the Northeast and Midwest,
the National Association of Realtors said today.

It was the sixth consecutive monthly increase
in pending home sales, a trend that NAR Chief
Economist Lawrence Yun expects to continue before
falling off in the first quarter of 2010 if a tax credit for
first-time homebuyers is allowed to expire Nov.
30.

NAR’s pending home sales index increased 3.
2
percent from June to July and was up 12 percent
from a year ago, NAR said.
The index, based on
contracts signed but not closed, is at the highest
level since June 2007.

Pending home sales were up 12.
1 percent from June
to July in the West and 3.
1 percent in the South, but
fell 3 percent in the Northeast and 2 percent in the
Midwest regions.
All four regions saw a year-overyear increase in pending home sales, led by the West
(20 percent) and followed by the South (12 percent),
Midwest (8.
1 percent) and Northeast (4.
7 percent).

Yun said housing affordability has been at record
highs this year, and that the added stimulus of an
$8,000 first-time homebuyer tax credit has generated
about 350,000 additional sales.

Although 1.
8 million to 2 million homebuyers are
expected to take advantage of the credit, NAR is
urging Congress to extend it into 2010 and make it
available to all buyers.

“Unless the tax credit is extended, no one should be
surprised to see home sales drop in the first quarter of
next year,” Yun said in a press release.
With housing
market fundamentals and the economy picking up,
NAR expects home sales to pick up again in the
second quarter of 2010, Yun said.

Billspendinginbothhouseswouldextendthecreditfor
another year.
Senate Banking Committee Chairman
Sen.
Chris Dodd, D-Conn.
, is co-sponsoring a bill by
Sen.
Johnny Isakson, R-Ga.
, that would increase the
maximum amount of the credit to $15,000.   [Less]

Semi-Monthly News CDPE training is a must! Part 1 | August 2009 In this Issue: page 2 Legal Corner page 3 Birthdays & Anniversaries Social Media Revolution Video page 4 Mortgage Video Update Helpful TIPS page 5...   [More]

Semi-Monthly News
CDPE training is a must!
Part 1 | August 2009
In this
Issue:
page 2
Legal Corner
page 3
Birthdays & Anniversaries
Social Media Revolution Video
page 4
Mortgage Video Update
Helpful TIPS
page 5
Up-Coming Events
The foreclosure problem will get worse before
it gets better.
It’s estimated that one in six homes
could be in foreclosure by the end of 2010.
Like it
or not, skills in this part of the spectrum are a must.

Throughout 2009, we’ve emphasized the importance
of the Certified Distressed Property Expert
designation.
More than 6,000 RE/MAX Associates
have completed the training and become certified,
helping make the CDPE one of the industry’s fastestgrowing designations ever.
A recent survey of CDPEs
reinforced the value of the training.
From June 2008
to June 2009, CDPEs averaged nearly 25 closed
transactions, with almost half involving distressed
properties.

Those numbers are liable to leap even higher very
soon, because the public perception of Short Sales
is changing.
RE/MAX leaders have worked tirelessly
behind the scenes to push for a standardized,
streamlined Short Sale process.
In the media, we’ve
helped move the discussion front and center -here’s a front page USA Today article from Aug.
5
headlined “Home Sellers Frustrated as Short-Sale
Deals Collapse.
” And in the offices of government
officials and key lenders, we’ve argued for Short
Sales as a reasonable option serving the interests
of buyers, sellers, lenders and neighborhoods alike.

Details of a Treasury Department Short Sale initiative
could be announced next month.

It’s critical for Broker/Owners and Sales Associates
who hold the CDPE to update their Web Roster
profiles accordingly in order to position themselves
as experts not only to their communities but also to
lending institutions who want to use the RE/MAX
network to move distressed properties.
Affiliates
who haven’t yet taken the training are missing out on
one of the best, most innovative lead-generation and
referral systems in these radically different market
conditions.
We urge you to take the class soon!   [Less]

Semi-Monthly News SURVIVAL WORKSHOP PREVIEW with Alicia Amundson Part 2 | July 2009 In this Issue: page 2 Legal Corner page 3 June Company Stats page 4 Mortgage Update Helpful TIPS page 5 Up-Coming Events So I bet...   [More]

Semi-Monthly News
SURVIVAL WORKSHOP PREVIEW
with Alicia Amundson
Part 2 | July 2009
In this
Issue:
page 2
Legal Corner
page 3
June Company Stats
page 4
Mortgage Update
Helpful TIPS
page 5
Up-Coming Events
So I bet you’re wondering what all the excitement is
about with social media and networking.
The bottom
line is this: the economy shifted and consumer habits
changed, therefore, marketing strategies must
adapt! Consumers today expect to access all of the
information quickly, easily, and anonymously.
The
Internet provides for those exact conditions!
So now you’re (hopefully) thinking - okay, I get it! The
Internet is where I should be marketing my business.

Good! Marketing on the Internet will connect you
to more buyers and sellers through “Top of Mind
Awareness”.
You will also have access to the most
accurate information databases in the world (social
networking sites) because the users themselves
maintain them.

You will be able to establish your expertise and
position yourself and your brand on the fast track for
new opportunities and revenue.
Access un-tapped
markets and create new partnerships and alliances!
The automation of the Internet will save you time and
the affordability of advertising will save you money.

Your exposure ratio will skyrocket to a new level!
Now that you’re buzzing with excitement yourself
about marketing on the Internet, you’re probably
wondering what and how you are going to go about
this amazing new marketing campaign.
Enter social
media.

In my exclusive Marketing & Technology Survival
Workshop series, I will delve into exactly which sites
you need to be on and what you should be doing on
each.
I will also help you set up a manageable and
effective approach to keeping those sites updated.

Social media is just the tip of the iceberg when it
comes to online marketing.
I will also discuss where
you should be spending your (significantly smaller)
marketing budget, how you can enhance your listings
(that automatically appear on multiple sites) for free,
plus what technologies you should be investing your
hard-earned profits in, and which you can afford to
pass on.

I sincerely look forward to sharing this wealth of
knowledge with you, at your office, soon! - Alicia   [Less]

Our Websites have all the bells and Whistles tO enhance yOur business! UniqUe FeatUres  Free: MicrOsOFt virtual earth Mapping  Free: hOMe value estiMatOr  MOnth-tO-MOnth, nO cOntract! aUtomatic listing...   [More]

Our Websites have all the bells
and Whistles tO enhance yOur
business!
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84% of people search for their next home on the internet.
if you want
to capture some of that traffic, you Must have a personal website!
according to the national association of realtOrs® over 25% of
associates state that 12% or more of their business is generated by their
personal web site.
in this economy can you afford to turn down 12%
more income?
Our portfolio of personal website templates have a fresh look and are a
great alternative for agents who do not want to invest a lot on a higher
end website (personally designed sites can cost upto thousands of
dollars).

Your ConneCtion to
Buyers, Sellers and More Leads!
For just $19.
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which will generate leads and relationships for future clientel!
*We are excited to announce that we were able to re-negotiate our contract pricing! Effective August
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currently have a website through Lone Wolf, you do not need to do anything, this reduction will take
effect automatically, and you will see the lower rate on your next monthly statement.   [Less]

Semi-Monthly News REAL ESTATE Podcasting Part 1 | July 2009 In this Issue: page 2 Cover Story Continued page 3 July Birthdays & Company Anniversaries page 4 Mortgage Update Helpful TIPS page 5 Legal Corner page 6...   [More]

Semi-Monthly News
REAL ESTATE
Podcasting
Part 1 | July 2009
In this
Issue:
page 2
Cover Story Continued
page 3
July Birthdays &
Company Anniversaries
page 4
Mortgage Update
Helpful TIPS
page 5
Legal Corner
page 6
Up-Coming Events
If you don’t know what Podcasting is, how simple it is
to implement, or what the best ways are that you can
use this technology on your real estate website, it is
time you learn.
Podcasting technology enables users
of personal audio players (iPods, MP3s, some cell
phones, etc) to receive broadcasts of audio media
via an Internet feed to which users can subscribe.

Basically, its your way of posting audio to your
website and broadcasting it out to your subscribers.

What is a Podcast?
about.
com defines a Podcast: an audio file you
create in .
mp3 format which contains your own radio
show or any audio you wish others to have.
You can
upload a Podcast along with an RSS (Really Simple
Syndication) file to a server (your website for instance)
that your intended listeners download using one of
several programs that have been created to retrieve
your audio file automatically so, they can listen to it at
their convenience on their own iPod or .
mp3 player.

Interestingly, it is estimated that perhaps only 20% of
podcasts are actually consumed on portable media
players; 80% are consumed on the PC onto which
they are downloaded.

What Makes a Podcast Valuable to a Real
Estate Website?
Audio on your website, big deal, huh? Well, it is
and this is why.
Unlike the other Internet audio
formats, Podcast technology allows you to associate
searchable text to the audio/video file.
Say what?
Podcasts and vidcasts contain enough extractable
information to be used for SEO (search engine
optimization).
That means that podcasts can be
searchable and indexable by engines like Google,
MSN and Yahoo! and podcast directories like
podcast.
net, podcastdirectory.
com and ipodder.
org.

What types of data can be coupled with the podcast
to make the whole think indexable and SEOed?
Keywords, descriptions, author information, publish
dates, titles and chapter information, etc.

So, the end result is that adding podcasts and
vidcasts to your website or blog (most blogs freely
offer the ability for podcast publishing) can add to
your site s overall SEO value.

continued on page 2   [Less]

The rules of business are changing, especially in the real estate industry. NAR’s e-PRO® Certification Program is designed to help REALTORS® thrive in the exciting and rewarding world of online real estate....   [More]

The rules of business are changing, especially in the real
estate industry.
NAR’s e-PRO®
Certification Program is
designed to help REALTORS®
thrive in the exciting and
rewarding world of online real estate.

The Program provides the insight needed for you to remain
at the forefront of the online real estate industry.

Learn:
 Options and requirements to Get Connected
 Best practices for e-mail communication and online
marketing
 How to create and maintain your Internet Marketing
and Practices Plan
Plus:
 Connect with an Online Community and Nationwide
Referral Network
 Earn CE credit (available in several states)
 You have six months to complete the course, at your
own pace, wherever and whenever you choose
Saul Klein
e-PRO, GRI, CFP
Don t miss this free e-PRO®
Workshop, presented by Saul
Klein, the CEO of
InternetCrusade®
and Point2
Technologies.
Saul was
selected by the National
Association Of REALTORS®
as one of the “25 Most
Influential People in the Real
Estate Industry” in 2003 and
one of the “100 Most Influential
Real Estate People” by Inman
News in 2005, 2006, 2007 and
2008.
InternetCrusade is a
technology solution provider and creator of e-PRO®
,
the online technology certification program
sponsored by the National Association of
REALTORS®
.
 
Date: Tuesday, July 07, 2009
Time: 1:00 PM to 2:30 PM
Location: Re/Max Beach Cities Realty
Address: 400 S.
Sepulveda, Suite #100, Manhattan Beach, CA 90266
Register Now! Seating is Limited!
To register, simply visit http://ePROworkshop.
InternetCrusade.
com
or call toll free 1-866-ePRONAR (1-866-377-6627).   [Less]

RE/MAX® HIGHER EDUCATION CALENDAR JULY 2009 M O N D A Y T U E S D A Y W E D N E S D A Y T H U R S D A Y F R I D A Y 1 2 3 NO TRAINING  SBAOR: Understanding the Standard Real Estate Contract NO TRAINING 6 7 8 9...   [More]

RE/MAX® HIGHER EDUCATION CALENDAR
JULY 2009
M O N D A Y T U E S D A Y W E D N E S D A Y T H U R S D A Y F R I D A Y
1 2 3
NO TRAINING
 SBAOR: Understanding the Standard
Real Estate Contract
NO TRAINING
6 7 8 9 10
 SBAOR: WINForms Training  Webinar: Technology – Explore the Tools
of remax.
com
 In-House (West LA): Legal Roundtable
 SBAOR: REOs – Real Estate Opportunities
- They’re Everywhere!
 Webinar: Introduction to LeadStreet
 In-House (Manhattan Beach): e-Pro
Workshop
 SBAOR: The Life of a Probate
 Webinar: LeadStreet – Customize Your
Microsite
 BHGLAAR: GRI – Trust Fund
Management
 Webinar: New Sales Associate Training
 BHGLAAR: 1031 TDE
 SBAOR: Client Prospecting – Proven
Lead Generation Methods to Build a
Business That Lasts
 BHGLAAR: WINForms Online
 SBAOR: Mandatory Matrix Training – How
to Add a Listing & Basic Matrix
13 14 15 16 17
 Webinar: Technology – Mainstreet
 In-House (Manhattan Beach): Lunch &
Learn-Buffini Style
 In-House (Manhattan Beach): Legal
Roundtable
 RSN: CRS 204 – Building Wealth for the
Residential Specialist – Day 1
 Webinar: Design Center – Print
Marketing
 Webinar: LeadStreet – Enhance Your
Microsite with Multimedia
 RSN: CRS 204 – Building Wealth for the
Residential Specialist – Day 2
 Webinar: Design Center – Multimedia &
Online Projects
 BHGLAAR: The Ideal 3 Hour Real Estate
Day
 BHGLAAR: e-Pro
 Webinar: LeadStreet – Contact & Listing
Management
 RSN: Green Designation – Residential
Elective
 Webinar: Introduction to LeadStreet
 SBAOR: CCIPS Course – Selling Income
Property Creative Solutions
 BHGLAAR: Fundamentals of Transaction
Coordination
 BHGLAAR: WINForms Desktop
20 21 22 23 24
 Webinar: LeadStreet & Design Center
Q&A
 SBAOR: GRI Course – 100 & 101  Webinar: Design Center – Print Marketing
 RSN: SRES – Seniors Real Estate Specialist
– Day 1
 BHGLAAR: Life of a Probate –
Understanding Probate Sales
 RSN: SRES – Seniors Real Estate Specialist
– Day 2
 SBAOR: Listingbook Basics
 SBAOR: How to Market Yourself with
Listingbook
 BHGLAAR: WINForms Online
27 28 29 30 31
 RSN: Buffini & Company’s 100 Days to
Greatness – Day 1
 RSN: Buffini & Company’s 100 Days to
Greatness – Day 2
 SBAOR: Earn Your Notary Commission –
Notary Class
 RSN: Buffini & Company’s 100 Days to
Greatness – Day 3
 BHGLAAR: The Closing Process
 RSN: Buffini & Company’s 100 Days to
Greatness – Day 4
 RSN: Buffini & Company’s 100 Days to
Greatness – Day 5
 BHGLAAR: WINForms Desktop
 BHGLAAR: License Renewal
 SBAOR: Intermediate Matrix – 2 Hrs DRE
Credit
 SBAOR: Advanced Matrix – 2 Hrs DRE
Credit   [Less]

Semi-Monthly News To Succeed Agents Need Facebook, LinkedIn and Twitter Part 2 | June 2009 In this Issue: page 2 Cover Story Continued page 3 May Company Statistics page 4 Mortgage Update Helpful TIPS page 5 Legal...   [More]

Semi-Monthly News
To Succeed Agents Need
Facebook, LinkedIn and Twitter
Part 2 | June 2009
In this
Issue:
page 2
Cover Story Continued
page 3
May Company Statistics
page 4
Mortgage Update
Helpful TIPS
page 5
Legal Corner
Super TIP!
page 6
Up-Coming Events
Do you Twitter? Are you LinkedIn? Is your Facebook
page up to date? If you’re a real estate agent these
days the answer to all those questions should be
yes.

“The learning curve isn’t as steep as people think it
is,” said Len Elder, a technology teacher at Hogan
School of Real Estate and co-founder of a tech
training company, Course Creators.
“You can’t afford
to not do things differently.
Business is being done
on here every day.
”
Rosey Koberlein, CEO of Long Companies, can
attest to the value of the avenues available through
new technologies.

“I’m at a real estate conference this weekend dealing
with relocation,” Koberlein said.
“There hasn’t been
one session that doesn’t talk about social networking.

It’s the buzzword today.
”
After attending a course with Elder and his partner
in Course Creators, Theresa Barnabei, Koberlein
jumped into online social networking.
She has been
on Facebook for a little more than a month now.

“If you’re not on Facebook, LinkedIn, Twitter or
something, you’re losing out,” she said.
“It is not
all young people on there, that is a misconception.

Baby boomers are actually gravitating to social
networking.
”
Not only are they gravitating to the social networking
sites, but they are doing it at a much more rapid pace
than ever before.

Nearly one-third of adult Internet users ages 45 to
63 have a profile on a social networking site, up from
8 percent in 2005, according to the Pew Internet &
American Life Project.

“These social networking sites give you a forum to
put yourself out there and allow you to differentiate
yourself any way you want,” Barnabei said.
“There are
many Realtors out there, and they’re not all the same.

You can show up how you want to be represented.
”
continued on page 2   [Less]

Legal Roundtables  Up-Coming Schedule July 7th, 2009 10:00 a. m. West Los Angeles Office July 13th, 2009 2:00 p. m. Manhattan Beach Office August 6th, 2009 2:00 p. m. Santa Monica Office August 12th, 2009...   [More]

Legal Roundtables
 Up-Coming Schedule July 7th, 2009
10:00 a.
m.

West Los Angeles Office
July 13th, 2009
2:00 p.
m.

Manhattan Beach Office
August 6th, 2009
2:00 p.
m.

Santa Monica Office
August 12th, 2009
9:30 a.
m.

Marina del Rey/Venice Office
 Sign Up Please register through Wolf EX or with the office
front desk of your desired roundtable.

Questions? Please contact Gina Strickland 310.
376.
2225
x307 or gstrickland@RealEstateLosAngeles.
com
 Forum Topic Starting a Transaction: What Do You Need?
Hosted by
RE/MAX General Counsel
Holly M.
Thomas   [Less]

RE/MAX® HIGHER EDUCATION CALENDAR JUNE 2009 M O N D A Y T U E S D A Y W E D N E S D A Y T H U R S D A Y F R I D A Y 1 2 3 4 5  Webinar: New Mainstreet Training  SBAOR: First Time Home Buyer & New...   [More]

RE/MAX® HIGHER EDUCATION CALENDAR
JUNE 2009
M O N D A Y T U E S D A Y W E D N E S D A Y T H U R S D A Y F R I D A Y
1 2 3 4 5
 Webinar: New Mainstreet Training
 SBAOR: First Time Home Buyer & New
Construction Tax Credits Seminar
 SBAOR: Twitter for REALTORS®
 SBAOR: “SHIFT” Training Series
 RSN: RE/MAX Coaching Hall of Fame –
January 2009
 RSN: Introduction to InvestorLoft
 Webinar: Technology: Explore the Tools
of remax.
com
 SBAOR: Understanding the Impact of the
Economy and the Stock Market on Real
Estate
 SBAOR: REALTOR® Institute 6-Week Series
 Webinar: Technology Essentials
Workshop – Day 1
 RSN: ABR: Innovative Marketing
Techniques for Buyer’s Reps
 BHGLAAR: Why You?
 SBAOR: The Short Sale
 Webinar: Technology Essentials
Workshop – Day 2
 RSN: The Art and Science of Prospecting
 RSN: The Power of Mentoring
 SBAOR: Fundamentals of Foreclosure
 BHGLAAR: WINForms Desktop
 BHGLAAR: Education Seminar
8 9 10 11 12
 Webinar: Technology: Explore the tools
of remax.
com
 RSN: REO Maestro: The Basics
 In-House: Manhattan Beach - Lunch &
Learn Buffini Style
 SBAOR: “SHIFT” Training Series
 SBAOR: WINForms Training
 RSN: Certified Distressed Property Expert
 Webinar: New Sales Associate Training
 SBAOR: 45 Hour License Renewal
Seminar
 SBAOR: The Formula for Sales Success
 RSN: Certified Distressed Property Expert
 SBAOR: Foreclosure Update 2009
 In-House: Hilton LAX Hotel Companywide Business Meeting
 Webinar: New Mainstreet Training
 BHGLAAR: GRI: Agency Relationships,
Duties and Disclosures
 RSN: Finding & Signing Qualified,
Motivated Buyers
 RSN: Blogging for Fun & Profit
 SBAOR: Listingbook Basics
 Webinar: Design Center: Print Marketing
 SBAOR: How to Market Yourself with
Listingbook
 SBAOR: Understanding the California
Real Estate Disclosures
 BHGLAAR: Education Seminar
 REALTOR.
com: Pasadena - Marketing &
Technology Real Estate Series
 BHGLAAR: WINForms Online
15 16 17 18 19
 RSN: The Long and Short of Short Sales
 Webinar: New Mainstreet Training
 RSN: Buffini and Company’s – 100 Days
to Greatness – Day 1
 SBAOR: “SHIFT” Training Series
 SBAOR: CCIPS Course: Selling Income
Property Analysis
 RSN: Buffini and Company’s – 100 Days
to Greatness – Day 2
 RSN: Town Hall Meeting – Distressed
Properties
 SBAOR: Representing Distressed
Homeowners (Loan Modifications &
Short Sales)
 RSN: Buffini and Company’s – 100 Days
to Greatness – Day 3
 In-House: Manhattan Beach – Legal
Q&A with Andy Leff, Esq.

 RSN: Setting the Stage: How Home
Staging Can Boost Your Business
 BHGLAAR: Become a Notary
 BHGLAAR: Super Star Q&A
 Webinar: Design Center: Print Marketing
 RSN: Buffini and Company’s – 100 Days
to Greatness – Day 4
 SBAOR: Shared Concerns About Money
– Financial Seminar
 Webinar: Design Center: Multimedia
and Online Projects
 RSN: Listing Presentations: Nail it Every
Time
 BHGLAAR: Selling Income Property
 RSN: Buffini and Company’s – 100 Days
to Greatness – Day 5
 BHGLAAR: WINForms Desktop
22 23 24 25 26
 RSN: REO Maestro: Vendors and Clients
 SBAOR: “SHIFT” Training Series
 RSN: ABR: Buyer Agency – Day 1
 Webinar: LeadStreet and Design Center
Q&A
 SBAOR: The Accredited Staging
Professional
 SBAOR: Developing a Marketing Plan
 RSN: ABR: Buyer Agency – Day 2
 SBAOR: The Accredited Staging
Professional
 Webinar: New Mainstreet Training
 BHGLAAR: Commercial Marketing
Session
 Webinar: LeadStreet: Introduction to
Campaigns Plus
 SBAOR: The Accredited Staging
Professional
 RSN: Economic Issues and Business
Trends Forum
 RSN: Counter Attack: The Contrarian s
Approach to a Changing Market
 BHGLAAR: Forms Training
 SBAOR: Social Networking for
REALTORS®
 BHGLAAR: WINForms Online
 SBAOR: Navigating the Financial Maze
of Short Sales, REOs and Foreclosures
29 30
 Webinar: New Mainstreet Training
 RSN: REO Maestro: Property Marketing
and Management
 In-House: Manhattan Beach - MRMLS
Training-New Matrix & SmartTrac
 SBAOR: “SHIFT” Training Series
 SBAOR: GRI #114: Essential Concepts of
the C.
A.
R.
Residential Purchase
Agreement
 SBAOR: Intermediate Matrix
 SBAOR: Advanced Matrix
 SBAOR: Conducting Effective Client
Presentations – Creating a Professional
CMA   [Less]

Semi-Monthly News Down Market? How about an Ideal Opportunity? Part 1 | June 2009 In this Issue: page 2 Cover Story Continued Helpful TIPS page 3 June Birthdays & Company Anniversaries page 4 Legal Corner Mortgage...   [More]

Semi-Monthly News
Down Market? How about an
Ideal Opportunity?
Part 1 | June 2009
In this
Issue:
page 2
Cover Story Continued
Helpful TIPS
page 3
June Birthdays &
Company Anniversaries
page 4
Legal Corner
Mortgage Update
page 5
Up-Coming Events
RISMEDIA
June 4, 2009
With the passing of an $8,000 tax credit for firsttime buyers, much has been made about the great
opportunity available to those who have never owned
a home.
Yet, the reality is that today’s market offers
just as many advantages for existing homeowners
wishing to move-up to a larger home.

“Many current homeowners mistakenly don’t think it
is good time to buy because they are focused on
what they might have sold their home for in the past,”
said James W.
Weichert, president and founder of
Weichert, Realtors.
“Once they realize how beneficial
it can be to trade-up now, both financially and
personally, they often have a change of heart.
”
The Financial Benefits
Given the recent decline in home prices, some
homeowners are understandably hesitant to sell their
home.
However, when you factor in the cost-savings
on the home also being purchased, trading up now
can produce a very positive financial outcome.

Take for example a homeowner who paid $200,000
for a home several years ago.
If prices in their market
declined by 10%, they would experience a $20,000
loss upon the sale of their home.
However, if they are
also buying a larger home that had cost $400,000;
they would now benefit from a $40,000 savings
on their purchase.
This is a $20,000 gain in overall
equity as a result of moving up.
In addition, when
prices begin to rise, this trade-up buyer will see
greater appreciation in their new home than their
previous one.

More House for Your Buck
With home affordability at a record-high and interest
rates at a record-low, those looking to move-up can
get more for their dollar today than at any time in recent
memory.
For some this historic buying opportunity
can translate in to a home with more bedrooms for
the kids or a bigger yard where the dog can play.

For others it might mean a larger dinning room for
entertaining family and friends.
continued on page 2   [Less]

Legal Q&A Forum In-House Seminar  Featured Speaker  Hosted By  Event Details RE/MAX Marquee Partners, Inc. Legal Department Andy Leff Attorney Spile, Siegal, Leff & Goor, LLP Born in New Haven,...   [More]

Legal Q&A Forum
In-House Seminar
 Featured Speaker
 Hosted By
 Event Details
RE/MAX Marquee Partners, Inc.

Legal Department
Andy Leff
Attorney
Spile, Siegal, Leff & Goor, LLP
Born in New Haven, Connecticut, Mr.
Leff received his B.
A.

from University of California at Los Angeles in 1981 and
his J.
D.
from the University of Santa Clara School of Law
in 1985.
Mr.
Leff is a highly respected defense attorney
with substantial trial and arbitration experience in all fields
of the law.
He has written several articles and presented
numerous legal seminars, including his annual Q&A at RE/
MAX Marquee Partners, Inc.
Mr.
Leff is a member of the
American and Los Angeles County Bar Associations.

June 17, 2009
10:00 a.
m.
- 12:00 p.
m.

Manhattan Beach Office
*Questions may be pre-submitted to Alida Henschel
at ahenschel@RealEstateLosAngeles.
com.

Please type “Legal Q&A Question” in subject line.

Please register through Wolf EX.

Open to all agents.

Seating is limited, so register early!
 Refreshments Provided By
LEGAL DEPARTMENT   [Less]

Legal Roundtables  Up-Coming Schedule July 7th, 2009 10:00 a. m. West Los Angeles Office July 13th, 2009 2:00 p. m. Manhattan Beach Office August 6th, 2009 2:00 p. m. Santa Monica Office August 12th, 2009...   [More]

Legal Roundtables
 Up-Coming Schedule July 7th, 2009
10:00 a.
m.

West Los Angeles Office
July 13th, 2009
2:00 p.
m.

Manhattan Beach Office
August 6th, 2009
2:00 p.
m.

Santa Monica Office
August 12th, 2009
9:30 a.
m.

Marina del Rey/Venice Office
 Sign Up Please register through Wolf EX or with the office
front desk of your desired roundtable.

Questions? Please contact Alida Henschel 310.
376.
2225
x251 or ahenschel@RealEstateLosAngeles.
com
 Forum Topic Starting a Transaction: What Do You Need?
Hosted by
RE/MAX General Counsel
Holly M.
Thomas   [Less]

JUNELunch & Learn-Buffini Style with Sheri Fejeran & John Briscoe June 8th 12:00 p. m. - 1:00 p. m. Manhattan Beach Office Companywide Business Meeting Featured Speaker: Michael Staver June 10th 10:00 a. m. -...   [More]

JUNELunch & Learn-Buffini Style
with Sheri Fejeran & John Briscoe
June 8th
12:00 p.
m.
- 1:00 p.
m.

Manhattan Beach Office
Companywide Business Meeting
Featured Speaker: Michael Staver
June 10th
10:00 a.
m.
- 2:00 p.
m.

Hilton LAX Hotel: Pacific Ballroom
Legal Q&A
with Andy Leff, Esq.

June 17th
10:00 a.
m.
- 12:00 p.
m.

Manhattan Beach Office
Top Producer Systems
June 24th
2:00 p.
m.

Manhattan Beach Office
MRMLS Training
New Matrix & SmartTrac
June 29th
1:00 p.
m.
- 3:00 p.
m.

Manhattan Beach Office
JULYe-Pro Workshop
July 7th
1:00 p.
m.
- 2:30 p.
m.

Manhattan Beach Office
Legal Roundtables
Holly M.
Thomas
July 7th
10:00 a.
m.

West Los Angeles Office
July 13th
2:00 p.
m.

Manhattan Beach Office
Lunch & Learn-Buffini Style
with Sheri Fejeran & John Briscoe
July 13th
12:00 p.
m.
- 1:00 p.
m.

Manhattan Beach Office
AUGUSTLegal Roundtables
Holly M.
Thomas
August 6th
2:00 p.
m.

Santa Monica Office
August 12th
9:30 a.
m.

Marina del Rey/Venice Office
Lunch & Learn-Buffini Style
with Sheri Fejeran & John Briscoe
August 10th
12:00 p.
m.
- 1:00 p.
m.

Manhattan Beach Office
Mid-Summer Margarita Nights
August 19th
4:00 p.
m.
- 6:00 p.
m.

Manhattan Beach Office
August 20th
4:00 p.
m.
- 6:00 p.
m.

West Los Angeles Office
SEPTEMBERCompanywide Business Meeting
Date & Time TBD
Hilton LAX Hotel
Lunch & Learn-Buffini Style
with Sheri Fejeran & John Briscoe
September 14th
12:00 p.
m.
- 1:00 p.
m.

Manhattan Beach Office
e-Pro Workshop
September 28th
1:00 p.
m.
- 2:30 p.
m.

Manhattan Beach Office
OCTOBERLegal Q&A
with Steve Spierer, Esq.

October 1st
10:00 a.
m.
- 12:00 p.
m.

Location TBD
Lunch & Learn-Buffini Style
with Sheri Fejeran & John Briscoe
October 12th
12:00 p.
m.
- 1:00 p.
m.

Manhattan Beach Office
NOVEMBERBusiness Planning
with Sheri Fejeran
Date & Time TBD
Manhattan Beach Office
Legal Roundtables
Holly M.
Thomas
DECEMBEROffice Holiday Parties
2009 Schedule of Events
• InformatIon & regIstratIon for events on Wolf eX - updated frequently •
RealEstateLosAngelesCOM   [Less]