1.5
Most Effective Marketing Mediums
in U.S. Hispanic Marketing
Hispanics are the fastest-growing
ethnic groups in the United States.
So if you're planning to start a
business or target a new
audience, there are a number
of good reasons why you
should...
More
1.5
Most Effective Marketing Mediums
in U.S. Hispanic Marketing
Hispanics are the fastest-growing
ethnic groups in the United States.
So if you're planning to start a
business or target a new
audience, there are a number
of good reasons why you
should include them in your
marketing e orts.
The buying power of Hispanics
in the U.S. is estimated to reach
$1.5 trillion by 2015.
Hispanic consumers are
25% more likely to follow
a brand online.
97% of US Hispanics with a college degree
use the Internet to read news at least
once a month.
More than 80% of US Hispanics
read the news at least once a
month.
Over 8 million US Hispanics use Twitter, 31% of which
prefer Spanish content.
In 2011, the total advertising spend on
Spanish advertising mediums was
more than $5.7 billion.
TV advertising spend (Spanish network, spot, and cable
TV combined) for Hispanic audiences accounted for
76.5% share in 2011.
Among the TV segments, Spanish language network TV
made up the greatest share of spend at 57%.
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