Marketing Management Amity Solved Assignments and Sample Papers

Marketing Management PART A (Descriptive Type) = 38 PART B (Case Study) = 5 PART C (Multiple Choice) = 160 Instant Downloadable Solution from AiDLo.com So visit and get download PART A Descriptive Type Question Question 1: Define Marketing, distinguish... More

Marketing Management PART A (Descriptive Type) = 38 PART B (Case Study) = 5 PART C (Multiple Choice) = 160 Instant Downloadable Solution from AiDLo.com So visit and get download PART A Descriptive Type Question Question 1: Define Marketing, distinguish between Selling and Marketing. What are the four Components of Marketing Mix, briefly explain? Question 2: Define Marketing Management. Discuss the various management philosophies. Explain how the marketing and selling are contrasted and briefly explain the societal marketing concept. Question 3: The length of the product life cycle is governed by the rate of technological change, the rate of market acceptance and the case of competitive entry Discuss. Question 4: How would you price a new product (say a Mix) what options you would employ to generate quick revenue? Question 5: Define Consumer Behavior and describe its relation in purchase decision making? Question 6: Marketing is a process; explain with suitable examples and a flow chart Less