Web Aggregators in Financial Services - UK - June 2013
Price comparison sites still need to convince consumers that they can offer the best possible deal.
Many
consumers begin the purchasing journey using price comparison sites but end up dropping out...
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Web Aggregators in Financial Services - UK - June 2013
Price comparison sites still need to convince consumers that they can offer the best possible deal.
Many
consumers begin the purchasing journey using price comparison sites but end up dropping out before the
process is complete.
Many of these people choose to drop out in order to check if they can get a better deal by
going directly.
Price comparison sites should consider offering customers a price promise guarantee in order to
tackle the perceptions that customers can get a cheaper deal elsewhere.
table Of Content
introduction
abbreviations And Definitions
executive Summary
the Market
around 70% Of Internet Users Have Used A Price Comparison Website
figure 1: Products Researched/purchased Through Aggregator Sites, April 2013
market Factors
online Activity
companies, Brands And Innovations
comparethemarket.
com Is The Most Widely Used Aggregator In The Last Year
figure 2: Aggregator Sites Used In The Last 12 Months, April 2013
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