The Power of Direct Response Marketing
The fact is to explain direct response marketing would take a multiple hour conversation.
There are so
many facets and details to it that even the best direct response marketers in the world are constantly
refining...
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The Power of Direct Response Marketing
The fact is to explain direct response marketing would take a multiple hour conversation.
There are so
many facets and details to it that even the best direct response marketers in the world are constantly
refining and improving their marketing processes.
OK enough rambling.
In short, direct response
marketing is a marketing approach whose main goal is to create advertising that causes the prospect to
take a specified, desired action.
That s it.
Now just to clarify in case you re wondering; direct response
marketing is in direct contrast to what most people know as marketing.
Brand advertising/marketing is by
far the most recognizable form of marketing.
It is what is most identified with the process that is
marketing.
Rarely will you ever hear a random person on the street describe direct response marketing as
actual marketing.
Well simply because the whole goal of brand marketing is to well brand.
The objective
is to get your name/brand
Less