Add Live Chat Software to website to Compete on Something Other Than
Shipping
If you frequently shop online, then you may be an avid fan of no cost shipment.
According to Monetate’s “Free
Shipping: Nice to Have or Essential for Purchase?” nearly 47% of all...
More
Add Live Chat Software to website to Compete on Something Other Than
Shipping
If you frequently shop online, then you may be an avid fan of no cost shipment.
According to Monetate’s “Free
Shipping: Nice to Have or Essential for Purchase?” nearly 47% of all orders include complimentary shipping.
What
was once offered in holiday promotions, customers have come to expect free-shipment all year long? David Bell
(Professor of Marketing at UPENN) contends “without any charge delivery offer that saves a customer $6.
99 is
more appealing to many than a discount that cuts the purchase price by $10”.
While, 61% of consumers are
“somewhat likely” to cancel purchase orders if uncharged delivery is not offered, the reality is not every retailer can
absorb massive shipment costs.
One may argue shoppers spend more when shipment costs are waived but increasing
postal charges are compelling e-retailers to revise their pricing strategy.
E-commerce businesses can add live chat
software to website to
Less
