Australia:
newera
for DMA
The Australian Direct
Marketing Association has
announced it will change its
name to the Association for
Data-Driven Marketing &
Advertising, to reflect the
rapidly-changing and
converging marketing and
advertising landscape....
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Australia:
newera
for DMA
The Australian Direct
Marketing Association has
announced it will change its
name to the Association for
Data-Driven Marketing &
Advertising, to reflect the
rapidly-changing and
converging marketing and
advertising landscape.
Along with the name
change, ADMA is also launching
a new brand identity, to better
represent what the organisation
stands for today.
ADMA CEO Jodie Sangster,
said: “The world of marketing
and advertising has changed
and we need to change with it.
Direct marketing is no longer a
niche marketing discipline but
has become mainstream.
The
essential direct marketing
principles of measurability,
accountability and customer
centricity now apply to all
marketing and advertising.
”
With the name change,
ADMA reports it is taking a firm
position as the prime
association for all organisations
that use data, measurement
and insights to drive effective
marketing and advertising.
Sangster added, “As the
world of marketing and
advertising evolves,
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