Tire News July 2012

PM40014105 VOLUME 9 / NUMBER 3 / JULY 2012 / $ 4. 95 www. autosphere. ca INDUSTRY INSIGHT Dealing with SKU proliferation 10 RFID Communicating with your tires 20 SOCIAL MEDIA Harness the power of Google+ 30 EXPANSION PLANSDr. Jochen... More

PM40014105 VOLUME 9 / NUMBER 3 / JULY 2012 / $ 4. 95 www. autosphere. ca INDUSTRY INSIGHT Dealing with SKU proliferation 10 RFID Communicating with your tires 20 SOCIAL MEDIA Harness the power of Google+ 30 EXPANSION PLANSDr. Jochen Etzel, CEO of Continental Tire the Americas CONTINENTAL TIRE S P E C I A L F I L E | C O M M E R C I A L T I R E S Less