Why Should Companies Give Importance To Customer interaction Services?

Why Should Companies Give Importance to Customer interaction Services? Time and again it has been proved that excellent customer service is the way to generate better consumer loyalty that in turn ensures long-term profitability. Loyalty helps in giving... More

Why Should Companies Give Importance to Customer interaction Services? Time and again it has been proved that excellent customer service is the way to generate better consumer loyalty that in turn ensures long-term profitability. Loyalty helps in giving shape to people’s choices on how they buy, what they buy and where they buy the products from. According to a study conducted by Forum Corp. , on why consumers switch brands, almost 60 percent switched brands owing to improper services and lack of proper personal attention. When consumers rank the relevance of factors that help in creating a good consumer experience, promotion and advertising scored 2. 8 on a scale of 7. Therefore, what gained prominence was the quality of customer interaction services that leads to seamless communication and makes a consumer come back to the service again and again. Mulling on similar lines, another study conducted by Tom Peters on the influence of consumer dissatisfaction revealed that the averag Less