Email Testing How to Optimize Your Emails

1 Email Testing: How to Optimize Your Emails Through a/b Tests If you ve been sending to your email list for some time now but feel as though you could be getting better results, this article explains how running email testing such as simple a/b tests can... More

1 Email Testing: How to Optimize Your Emails Through a/b Tests If you ve been sending to your email list for some time now but feel as though you could be getting better results, this article explains how running email testing such as simple a/b tests can lead to improved open rates, click-through rates and conversions. Email Testing and Email Marketing: Partners in Success You ve got your email campaign up and running, and now you want to make it even better. Or perhaps you ve read some advice from Comm100 and said "That s not right. I KNOW my audience would respond better to an image based email. " For whatever reason, you re not convinced that your email is providing the best results, and you want to see if you can improve it. That s great, because Comm100 believes that marketing can always be improved. One of the greatest benefits of Email Marketing is that it makes testing your marketing concepts extremely easy because it s somewhat easier to keep things random with email. E Less