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Links in Email: How to Code and Phrase Them
After inbox deliverability and open-rate, the most important metric driving the success of your email
marketing or newsletter campaign will be click-through rate.
It doesn t take a great deal of intimate...
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1
Links in Email: How to Code and Phrase Them
After inbox deliverability and open-rate, the most important metric driving the success of your email
marketing or newsletter campaign will be click-through rate.
It doesn t take a great deal of intimate
understanding to know that if you can t convince subscribers or readers to click from your email to your
website or landing page, you can t monetize them.
Since, in almost all cases, the end goal of your email
marketing campaign will be increased revenue either through transactions or page impressions, driving
traffic from the email to the webpage or landing page is absolutely essential.
The use of links in email is
the primary driver of traffic funneling from your email to your webpage.
Content and Calls to Action Matter!
We don t want you to read this section and think that links in email are the only thing that matters in
terms of driving traffic from an email to a landing page.
If that were the case, there wouldn t be any
reason to
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