Email Open Rate Woes: Why Not to be Fooled by Email Open Rate

1 Email Open Rate Woes: Why Not to be Fooled by Email Open Rate? If you ve implemented an email marketing program but aren t satisfied with or are confused by low email open rate numbers, Comm100 explains in this article why traditional email open rate... More

1 Email Open Rate Woes: Why Not to be Fooled by Email Open Rate? If you ve implemented an email marketing program but aren t satisfied with or are confused by low email open rate numbers, Comm100 explains in this article why traditional email open rate metrics don t tell the true number of people who opened your email. Comm100 then explores how to use email open rate numbers to improve your campaign s performance even if the open rate itself isn t completely accurate. What is Email Open Rate and Why is It Important? Email Open rate is the number of people (in percentage form) who opened and looked at an email. It is considered to be one of the most important performance metrics of Email Marketing because it ultimately tells you how much your audience cared about your email and how many people looked at it. You ll see many statistics about what your email open rate should be. Often, what you ll be told is that, for an opt-in house list, your average email open rate should be approx Less