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Email Marketing Glossary: Email Terms to Know Before
You Get Started
Now that we ve covered some of the basics that you ll need to think about as you decide how to develop
your email marketing program, it s time to give you our most comprehensive list of...
More
1
Email Marketing Glossary: Email Terms to Know Before
You Get Started
Now that we ve covered some of the basics that you ll need to think about as you decide how to develop
your email marketing program, it s time to give you our most comprehensive list of email terms that you
need to know before you get into the details of learning about email marketing.
You may want to refer
back to this section at various points when you come across email terms later in this ebook and are
confused!
Email Terms No.
1: Above the Fold
When talking about a webpage or landing page, this is the portion of the page that appears in the user s
web browser without the user having to scroll down.
When talking about an email, this is the portion of
the email that appears in the email client s preview pane without the user needing to scroll or open the
full email.
Email Terms No.
2: Auto Responder
This is a series of emails, typically between ten and twenty, which are automatically triggered and
automatically
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