Email Opt?Out Email Opt In?Which Is Better for You

1 Email Opt Out? Email Opt In? Which Is Better for You? If you are starting to build an Email Marketing list, either on your website or by purchasing or renting emails from others, this article explains the three different kinds of email lists - Email Opt... More

1 Email Opt Out? Email Opt In? Which Is Better for You? If you are starting to build an Email Marketing list, either on your website or by purchasing or renting emails from others, this article explains the three different kinds of email lists - Email Opt Out Lists, Email Opt In Lists and Email Double Opt In Lists - and the pros and cons of each. Those email list types range from the least restrictive to the most restrictive. Each is explained in detail below. What are the Types of Opt-In Lists? You started building up your email list through a sign up box on your site or a checkbox when a person registers or purchases a product. Then, along came some fussy marketing consultant and said, "Is this an opt in list? Is it a double opt in list?" You probably looked at them and wondered what exactly they meant and why it mattered. There are three ways to build a list: Email Opt Out, Email Opt In and Email Double Opt In. Comm100 will describe all three options here as well as their bene Less