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A Study on relationship between income level and branded Milk
8 pages
Published by
Alexander Decker
European Journal of Business and Management www.
iiste.
org
ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online)
Vol 4, No.
8, 2012
133
A Study on relationship between income level and branded Milk
S.
Franklin John1* , S.
Senith 2
Principal,...
[More]
European Journal of Business and Management www.
iiste.
org
ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online)
Vol 4, No.
8, 2012
133
A Study on relationship between income level and branded Milk
S.
Franklin John1* , S.
Senith 2
Principal, Nehru college of Management,Coimbatore,India
Assistant Professor,(PhD Part-time),Nehru college of Management,Coimbatore,India
* E-mail of the corresponding author: franklinjohn@hotmail.
com
Abstract
The study was designed to investigate the influence of Milk brand dimensions by income level of the respondents.
The study covers the population includes 325 consumers from Tamil nadu, who are all using branded milk.
The
questionnaires were given to 500 consumers who are all using branded milk.
Out of 500 consumers contacted, 325
questionnaires were received with required coverage and details.
The participants completed the two sets of selfreported questionnaires, including Background characteristics and variables chosen for this study in order to measure
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Tags
brand,
branded,
consumers,
customers,
feelings,
imagery,
income,
issn,
level,
management,
milk,
performance,
product,
resonance,
salience,
significant,
study
