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New White Paper From The Ventana Group Outlines Strategy for SEO-Optimized Content Marketing Success
2 pages
Published by
ping pressrelease
5-Point Checklist Offers Simple Steps for Accelerating Web Presence and Online Lead
Generation
Reston, VA, July 26, 2012 -- The Ventana Group, a leading provider of integrated
public relations, content marketing and social media...
[More]
5-Point Checklist Offers Simple Steps for Accelerating Web Presence and Online Lead
Generation
Reston, VA, July 26, 2012 -- The Ventana Group, a leading provider of integrated
public relations, content marketing and social media services, today unveiled a new
white paper on SEO-optimized content marketing to help companies rapidly boost
brand awareness on the web and increase online lead generation.
Combined with the
Ventana New Media Engine, a multi-channel content distribution platform, SEOOptimized Content Marketing offers a five-point checklist strategy for gaining
competitive advantage through the creation and sharing of content to engage
prospective customers.
According to a recent study by Accenture, product research and comparison shopping
customarily occurs online.
However, according to Forrester Research, 67 percent of
purchasing ($9+ billion) occurs offline, and domain analytics reveal most
successful product sales are web-driven.
Forecasts also reveal that interactive
m
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content,
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engine,
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sales,
social,
ventana