Advancing the
Profession and
the
Future
ProfessionalCheck Us Out:
www.
prssa.
org
The Public Relations
Society of America, 33
Maiden Lane, 11th Fl.
,
New York, NY 100385150
PRSSAPR 101
Public relations, as defined by
PRSA, functions to “help an organization...
More
Advancing the
Profession and
the
Future
ProfessionalCheck Us Out:
www.
prssa.
org
The Public Relations
Society of America, 33
Maiden Lane, 11th Fl.
,
New York, NY 100385150
PRSSAPR 101
Public relations, as defined by
PRSA, functions to “help an organization and its publics adapt
mutually to each other.
”
Edward Bernays is the “Father of
Public Relations.
”
There is a basic methodology that
includes five points: goals, objectives, strategy, tactics and target
audience.
Less
