© 2011 Apptivo Inc.
All rights reserved.
Top 10 Marketing Mistakes to watch out for
Love it or dread it.
Right brain or left.
Waste of money or revenue generator.
Marketing is
always in question.
Should we do it? Why isn‟t it working? How much should...
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© 2011 Apptivo Inc.
All rights reserved.
Top 10 Marketing Mistakes to watch out for
Love it or dread it.
Right brain or left.
Waste of money or revenue generator.
Marketing is
always in question.
Should we do it? Why isn‟t it working? How much should we spend? Can we even afford it?
Why do others do it so much better?
The answers are actually quite simple.
Unfortunately, too many people get easily confused over
the real objective of marketing.
Marketing should only be about clearly telling specifically targeted buyers what you have to
offer to them and why they should spend their money to buy it.
What makes this tough is that
people get creative.
That‟s right, creative.
They try to use cool design or complex descriptions
to „wow‟ someone when all the „someone‟ wants is to understand “so what?” Don‟t get me
wrong, I am as creative as they come but pretty for the sake of art isn‟t marketing.
Then we compound the problem when the marketing is driven by the engineers or someone
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