© 2011 Apptivo Inc.
All rights reserved.
When Entering a New Market Knowledge is
Power
There’s an old saying “knowledge is power” and when it comes to your business, entering a new
market is exactly that.
If you are thinking about expanding into a new...
More
© 2011 Apptivo Inc.
All rights reserved.
When Entering a New Market Knowledge is
Power
There’s an old saying “knowledge is power” and when it comes to your business, entering a new
market is exactly that.
If you are thinking about expanding into a new market, there are often a
lot of unknowns.
It’s a bit like stumbling through a dark alley with no lights.
If you don’t know
where you’re going you can run into serious troubles.
When entering a new market you need to do your market research to learn:
Who will buy the product?
How big is your potential customer base?
What are the product features the customer is looking for?
What’s the positioning strategy so that it will appeal to potential customers?
Who has tried, succeeded, or failed in this new market?
What is your budget for introduction into the new market?
What is the current economic climate and how does your entering a new market play into
this?
Is there competition in the new market?
How long has the competition been in bu
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