© 2011 Apptivo Inc.
All rights reserved.
Why launching a product in the downturn makes sense?
In times of economic downturn, many people pull back within their business in fear of what
could happen.
It is a good idea to be more frugal and to cut costs...
More
© 2011 Apptivo Inc.
All rights reserved.
Why launching a product in the downturn makes sense?
In times of economic downturn, many people pull back within their business in fear of what
could happen.
It is a good idea to be more frugal and to cut costs where it is necessary and
possible to do so.
However, there are many opportunities a downturn can offer to your business.
One of them is the space to launch a new product.
In many ways, such a move can actually help
to propel your company farther as the economy begins to strengthen.
New Businesses Have It Easier
In many ways, a small business has a better opportunity to launch new products in a sluggish
economy than other businesses do.
The amount of investment and overhead costs that a small
business has to make is far less, in most cases, than a larger business.
More established
companies have a longer time to market when compared to a small business.
In fact, small
businesses are likely to get a larger return on the investmen
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