© 2011 Apptivo Inc.
All rights reserved.
4 Steps to Entering a New Geographic Area Successfully
Expanding your business into a new geographic area is one of the riskiest undertakings your
business can participate in.
Did you know that nearly 35% of all...
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© 2011 Apptivo Inc.
All rights reserved.
4 Steps to Entering a New Geographic Area Successfully
Expanding your business into a new geographic area is one of the riskiest undertakings your
business can participate in.
Did you know that nearly 35% of all geographic expansions do not
exist only two years after the expansion occurs? That’s just a little over one third.
The good
news is that the same percentage are profitable, however to enjoy that success it requires a huge
amount or resources especially with senior management.
If you want to be in the successful 35% of businesses entering a new geographic area, you’ll
want to follow these 4 steps.
1.
Preparation is Key to Entering a New Geographic Area With Your Business.
Make sure you create a clear, concise business model that will be easy for your team to
implement.
Ensure that there is a clear process for accountability between the new business
management and head office.
Detail what the responsibilities are for the newest l
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