© 2011 Apptivo Inc.
All rights reserved.
Grow Your Business Through Geographic Expansion
Some businesses are able to grow and prosper by outperforming their competition in a local
niche market, or within a specific region.
But the majority of businesses...
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© 2011 Apptivo Inc.
All rights reserved.
Grow Your Business Through Geographic Expansion
Some businesses are able to grow and prosper by outperforming their competition in a local
niche market, or within a specific region.
But the majority of businesses look to expand into
new markets to grow their business and one of the most common ways of doing that is to
expand geographically.
If you decide you want to grow your business through geographic expansion, you should start
small.
Focus where your expertise is.
For example, if you currently wrong a coffee shop in a
rural area offering good old fashion coffee (no fancy drinks) and plenty of homemade desserts
like apple pie, you may be tempted to expand into the city.
This may not be a wise move as the
city crowd is looking for fancy coffee drinks and healthy food choices.
Instead, you would be
better off expanding into another rural market where you know your business concept works.
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