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Email Deliverability - Part 1
2 pages
Published by
Matt Bacak
Email Deliverability - Part 1
By: Matt Bacak
For marketers, emailing is a huge part of what you do.
There are some reasons why your email might
not make it to who you wanted it to.
The email server could be down
The email...
[More]
Email Deliverability - Part 1
By: Matt Bacak
For marketers, emailing is a huge part of what you do.
There are some reasons why your email might
not make it to who you wanted it to.
The email server could be down
The email address could be invalid
And worse of all, it might be filtered
When an email is not received because the server is down or the address is invalid you are notified of its
lack of delivery.
When an email is filtered, you have no idea if your email actually made it through or not.
There are a few huge factors that affect Filtering:
Company Reputation 77%
Content 17%
Links 6%
Those are the top 3 factors a spam filter searches for when filtering emails and deciding if your email is
spam or not.
Another option is an auto responder server.
Make sure you re not sharing the server.
You don t want to
be associated with spammers.
A great way to find out what exactly filters search for when filtering
emails, you can take a look at your own junk folder and loo
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