1.[1-17]Service Quality Assessment in Insurance Sector A Comparative Study between Indian and Chinese Customers

Research Journal of Finance and Accounting www. iiste. org ISSN 2222-1697 (Paper) ISSN 2222-2847 (Online) Vol 2, No 5, 2011 1 | P a g e www. iiste. org Service Quality Assessment in Insurance Sector: A Comparative Study between Indian and Chinese Customers... More

Research Journal of Finance and Accounting www. iiste. org ISSN 2222-1697 (Paper) ISSN 2222-2847 (Online) Vol 2, No 5, 2011 1 | P a g e www. iiste. org Service Quality Assessment in Insurance Sector: A Comparative Study between Indian and Chinese Customers Ravi Kant Sharma (Corresponding author) Raj Kumar Goel Engineering College, Ghaziabad Uttar Pradesh, India ravikantgzb@gmail. com M. R. Bansal Institute of Business Management B. R. Ambedkar University, Agra Abstract Globalisation and open market system have created the complex competitive environment not only for the manufacturing sector but also for the service sector. Recent developments in global economy have led the service companies especially the insurance companies to plan and execute their strategies towards increasing customer satisfaction and loyalty through improved service quality. The present study focuses on developing a valid and reliable instrument to measure customer perceived service quality and comparing these b Less