4.[35-41]Measuring Impact of Demographic and Environmental Factors on Small Business Performance -A case study of D.I.Khan KPK (Pakistan)

Developing Country Studies www. iiste. org ISSN 2224-607X (Paper) ISSN 2225-0565 (Online) Vol 1, No. 1, 2011 Page | 35 www. iiste. org Measuring Impact of Demographic and Environmental Factors on Small Business Performance: A case study of D. I. Khan KPK... More

Developing Country Studies www. iiste. org ISSN 2224-607X (Paper) ISSN 2225-0565 (Online) Vol 1, No. 1, 2011 Page | 35 www. iiste. org Measuring Impact of Demographic and Environmental Factors on Small Business Performance: A case study of D. I. Khan KPK (Pakistan) Muhammad Amjad Saleem Govt college of Management Sciences D. I. Khan Muhammad Imran Sheikh City University of Science & Information Technology Peshawar Abstract Small businesses play a vital role in economic development as they can provide the economy with efficiency, innovation, competition and job growth. Environment and Entrepreneurs are responsible for successes of the businesses. To know Impact of environment and various characteristics of entrepreneur on small business data was collected from 60 respondents randomly selected on structured questionnaire in D. I. Khan. Regression analysis showed positive significant of investment, entrepreneurial experience, business profile and culture with R2 =0. 638 and F= 11. 222. Less