96 J.
Environ.
Hort.
29(2):96–103.
June 2011
Economic, Environmental, and Health/Well-Being Benefits
Associated with Green Industry Products and Services: A
Review1
Charles R.
Hall2
and Madeline W.
Dickson3
Department of Horticultural Sciences
Texas...
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96 J.
Environ.
Hort.
29(2):96–103.
June 2011
Economic, Environmental, and Health/Well-Being Benefits
Associated with Green Industry Products and Services: A
Review1
Charles R.
Hall2
and Madeline W.
Dickson3
Department of Horticultural Sciences
Texas A&M University, College Station TX 77843
Abstract
Green industry firms have competed for decades on the basis of quality and service.
While these competitive dimensions are still
important, the industry has continued along its path of maturation and firms must incorporate other factors into their value proposition
in order to be successful in this hypercompetitive market.
Given the recent economic downturn of 2008–2009, consumers are more
value-conscious than ever, but are still willing to consume, and pay premiums for, products and services that enhance their quality of
life.
This paper summarizes the peer-reviewed research regarding the economic benefits, environmental benefits (eco-systems services),
and health/well-being benefits of
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