We used electronic name tags to conduct a fine-grained
analysis of the pattern of socializing dynamics at a mixer
attended by about 100 business people, to examine
whether individuals in such minimally structured social
events can initiate new and...
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We used electronic name tags to conduct a fine-grained
analysis of the pattern of socializing dynamics at a mixer
attended by about 100 business people, to examine
whether individuals in such minimally structured social
events can initiate new and different contacts, despite the
tendency to interact with those they already know or who
are similar to them.
The results show that guests did not
mix as much as might be expected in terms of making
new contacts.
They were much more likely to encounter
their pre-mixer friends, even though they overwhelmingly
stated before the event that their goal was to meet new
people.
At the same time, guests did mix in the sense of
encountering others who were different from themselves
in terms of sex, race, education, and job.
There was no
evidence of homophily (attraction to similar others) in the
average encounter, although it did operate for some
guests at some points in the mixer.
Results also revealed
a phenomenon that we
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