Factors vital for an effective customer relationship
management
Understanding the demands of customers, value addition to the customer service and
creation of a loyal customer base are the three important pillars of customer relationship
management....
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Factors vital for an effective customer relationship
management
Understanding the demands of customers, value addition to the customer service and
creation of a loyal customer base are the three important pillars of customer relationship
management.
Managing relationship with customers is not a static process.
For different business ventures,
the ramifications, dimensions and vertices of customer relationship management are different.
As the importance of managing relationship with customers is increasing at a whooping rate,
both business owners and academicians are now more interested into the various strata of
the CRM orbit.
Keeping pace with it, more efficient and advanced CRM software packages
are now added to the IT platform of business ventures.
Customer relationship management aims at formulating a strategic approach for the
development of customer centric business approach.
Understanding the demands of
customers, value addition to the customer service and creation of a lo
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