Driving Forces Behind Cross Media Communication
As one of the potent weapons, cross media communication seems to attract the attention of
establishments that want to get closer to the target audience.
Such establishments should take
note of the driving...
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Driving Forces Behind Cross Media Communication
As one of the potent weapons, cross media communication seems to attract the attention of
establishments that want to get closer to the target audience.
Such establishments should take
note of the driving forces behind this campaign that pave the way for fruitful results, before
concocting an ideal campaign.
Today’s market has become an action-packed battlefield, where marketers equipped with many
weapons in their arsenal seem to wrest the initiative to outwit competition in this combat zone.
The media is also witnessing a sea change, with mobile devices, iPods and Internet providing
further opportunities for marketers to reach customers through various channels.
As there are various customer touch points that lie in the wait, marketers grab the opportunity to
tap the potentials of various channels to lure customers’ attention.
Cross media communication
has become the in thing that promises solid results for marketers who want to mak
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