Cross Media Communication – What are the Common Pitfalls?

Cross Media Communication – What are the Common Pitfalls? Cross media communication has become one of the potent weapons for establishments to enhance the overall brand appeal. Establishments should take note of the commonly observed pitfalls that can... More

Cross Media Communication – What are the Common Pitfalls? Cross media communication has become one of the potent weapons for establishments to enhance the overall brand appeal. Establishments should take note of the commonly observed pitfalls that can derail the campaign, before rolling out one such a campaign. Businesses are making use of cross media communication as one of the potent weapons to get closer to the target audience. Moreover, this type of communication has assured an overall increase in sales, profitability and revenue, when companies master the trick to extract the potential of this marketing mix. When organizations get it right with this communication, there is a steady rise in customer acquisition, response rate, retention and satisfaction. More importantly, cross media communication offers the chance to make diligent use of ‘personalized messages’ that can lure the attention of target audience. By constructing the right message and by coming up with the right m Less