Points to Ponder Before Rolling Out E-detailing Campaign

POINTS TO PONDER BEFORE ROLLING OUT E-DETAILING CAMPAIGN Pharmaceutical companies have set their sights on e-detailing campaign to prop up their marketing efforts. But, prior to rolling out this detailing campaign, companies ought to take note of... More

POINTS TO PONDER BEFORE ROLLING OUT E-DETAILING CAMPAIGN Pharmaceutical companies have set their sights on e-detailing campaign to prop up their marketing efforts. But, prior to rolling out this detailing campaign, companies ought to take note of quintessential aspects that can produce resounding impact on the campaign and achieve desired results. Pharmaceutical companies that have identified the potential of e-detailing are on the move to gain results out of the marketing mode. Though e-detailing brings more benefits to a company, this is a procedure that compliments the traditional detailing and is not a program that wholly replaces the traditional method. Before gearing up to extract mileage out of this campaign, pharmaceutical companies have to turn their attention to important points and know more about the factors that produce a telling impact on this campaign. IDEAL CHANNEL MIX The pharmaceutical company that plans to make the most of this detailing program ought to devote Less