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Atlantic International Partnership Headlines: Ad gains shore up Facebook IPO prospects
2 pages
Published by
International Atlantic
Atlantic International Partnership Headlines: Ad gains shore up Facebook IPO prospects
By Jon Swartz, USA TODAY
http://www.
usatoday.
com/tech/news/2011-06-20-facebook-ad-gains-ipo_n.
htm
SAN FRANCISCO — If there are lingering doubts...
[More]
Atlantic International Partnership Headlines: Ad gains shore up Facebook IPO prospects
By Jon Swartz, USA TODAY
http://www.
usatoday.
com/tech/news/2011-06-20-facebook-ad-gains-ipo_n.
htm
SAN FRANCISCO — If there are lingering doubts about Facebook’s IPO prospects, its
fortunes in advertising should quell them.
A new report says the social-networking giant is
poised to overtake Yahoo this year for top spot in the U.
S.
online display-ad market.
Facebook, which is likely to go public in a mega-initial stock offering next year, could rake
in $2.
19 billion in display-ad sales this year.
That’s good for an 18% share of the $12.
3
billion domestic market, eclipsing Yahoo’s 13% and Google’s 9.
3%, researcher eMarketer
says.
The lure of Facebook’s nearly 700 million members and the amount of time its fervent
users spend on it has prompted advertisers such as Coca-Cola, JPMorgan Chase and
Adidas to pour money into banner ads, videos, animated ads and sponsorships on
Facebook, the study s
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