Atlantic International Partnership Headlines: Ad gains shore up Facebook IPO prospects

Atlantic International Partnership Headlines: Ad gains shore up Facebook IPO prospects By Jon Swartz, USA TODAY http://www. usatoday. com/tech/news/2011-06-20-facebook-ad-gains-ipo_n. htm SAN FRANCISCO — If there are lingering doubts about Facebook’s IPO... More

Atlantic International Partnership Headlines: Ad gains shore up Facebook IPO prospects By Jon Swartz, USA TODAY http://www. usatoday. com/tech/news/2011-06-20-facebook-ad-gains-ipo_n. htm SAN FRANCISCO — If there are lingering doubts about Facebook’s IPO prospects, its fortunes in advertising should quell them. A new report says the social-networking giant is poised to overtake Yahoo this year for top spot in the U. S. online display-ad market. Facebook, which is likely to go public in a mega-initial stock offering next year, could rake in $2. 19 billion in display-ad sales this year. That’s good for an 18% share of the $12. 3 billion domestic market, eclipsing Yahoo’s 13% and Google’s 9. 3%, researcher eMarketer says. The lure of Facebook’s nearly 700 million members and the amount of time its fervent users spend on it has prompted advertisers such as Coca-Cola, JPMorgan Chase and Adidas to pour money into banner ads, videos, animated ads and sponsorships on Facebook, the study s Less