CONTACT:
Lesley Bailey
Senior Director, Product Development/Marketing
ImpactRx, Inc.
856-802-4133
lbailey@impactrx.
com
IMPACTRX EXPANDS PSYCHIATRY RESEARCH PANEL TO INCLUDE
ADOLESCENT PSYCHIATRISTS
Mount Laurel, N.
J.
, June 14, 2011/PRNewswire -...
More
CONTACT:
Lesley Bailey
Senior Director, Product Development/Marketing
ImpactRx, Inc.
856-802-4133
lbailey@impactrx.
com
IMPACTRX EXPANDS PSYCHIATRY RESEARCH PANEL TO INCLUDE
ADOLESCENT PSYCHIATRISTS
Mount Laurel, N.
J.
, June 14, 2011/PRNewswire - ImpactRx, the pioneer in measuring the impact
of promotion on physician prescribing behavior announced today that it has expanded its
nationwide network of high-value, iPhone-connected physicians.
ImpactRx now has access to
175 adult psychiatrists as well as to a new panel of 150 adolescent psychiatrists.
This expansion
enables ImpactRx to better serve the growing neuroscience category, in particular the important
ADD/ADHD market, and to more effectively support the needs of its pharmaceutical and biotech
clients.
“As the competition increases for face-to-face promotional time with psychiatrists, so does the
need for effective tracking, evaluating and reporting the effect of promotional activities on
prescribing behavior,” says Richard Al
Less