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Enhanced POP 2.0 Provides Custom Insight Into the Physician's Mindset at the Point of Promotion and Prescribing
2 pages
Published by
Diana Altobelli
CONTACT:
Lesley Bailey
Senior Director, Product Development/Marketing
ImpactRx, Inc.
856-802-4133
lbailey@impactrx.
com
ENHANCED POP 2.
0 PROVIDES CUSTOM INSIGHT INTO THE PHYSICIAN’S
MINDSET AT THE POINT OF PROMOTION AND PRESCRIBING
A...
[More]
CONTACT:
Lesley Bailey
Senior Director, Product Development/Marketing
ImpactRx, Inc.
856-802-4133
lbailey@impactrx.
com
ENHANCED POP 2.
0 PROVIDES CUSTOM INSIGHT INTO THE PHYSICIAN’S
MINDSET AT THE POINT OF PROMOTION AND PRESCRIBING
A valuable supplement to ImpactRx’s syndicated research model customized to clients’ needs
Mount Laurel, NJ, July 27, 2011/PRNewswire — ImpactRx, the pioneer in measuring the
impact of promotion on physician prescribing behavior, announces the rollout of POP 2.
0, a
proprietary, event-triggered survey tool utilized by the Company’s iPhone-enabled longitudinal
physician panels.
Triggered by events already collected through the Company’s iPhone-based syndicated research
model, POP (Point-of-Promotion/Point-of-Prescribing) surveys enable ImpactRx to uniquely
capture an understanding of the physician’s perspective at the time of decision.
ImpactRx’s
clients using POP gain additional insight into the physician’s perceptions and prescribing
behavior immediatel
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