Enhanced POP 2.0 Provides Custom Insight Into the Physician's Mindset at the Point of Promotion and Prescribing

CONTACT: Lesley Bailey Senior Director, Product Development/Marketing ImpactRx, Inc. 856-802-4133 lbailey@impactrx. com ENHANCED POP 2. 0 PROVIDES CUSTOM INSIGHT INTO THE PHYSICIAN’S MINDSET AT THE POINT OF PROMOTION AND PRESCRIBING A valuable supplement... More

CONTACT: Lesley Bailey Senior Director, Product Development/Marketing ImpactRx, Inc. 856-802-4133 lbailey@impactrx. com ENHANCED POP 2. 0 PROVIDES CUSTOM INSIGHT INTO THE PHYSICIAN’S MINDSET AT THE POINT OF PROMOTION AND PRESCRIBING A valuable supplement to ImpactRx’s syndicated research model customized to clients’ needs Mount Laurel, NJ, July 27, 2011/PRNewswire — ImpactRx, the pioneer in measuring the impact of promotion on physician prescribing behavior, announces the rollout of POP 2. 0, a proprietary, event-triggered survey tool utilized by the Company’s iPhone-enabled longitudinal physician panels. Triggered by events already collected through the Company’s iPhone-based syndicated research model, POP (Point-of-Promotion/Point-of-Prescribing) surveys enable ImpactRx to uniquely capture an understanding of the physician’s perspective at the time of decision. ImpactRx’s clients using POP gain additional insight into the physician’s perceptions and prescribing behavior immediatel Less