CONTACT:
Lesley Bailey
Senior Director, Product Development/Marketing
ImpactRx, Inc.
856-802-4133
lbailey@impactrx.
com
IMPACTRX MEASURES HOW PATIENT BRAND REQUESTS DRIVE
PHYSICIAN TREATMENT DECISIONS
Unique Insight into the Effectiveness of Pharmaceutical...
More
CONTACT:
Lesley Bailey
Senior Director, Product Development/Marketing
ImpactRx, Inc.
856-802-4133
lbailey@impactrx.
com
IMPACTRX MEASURES HOW PATIENT BRAND REQUESTS DRIVE
PHYSICIAN TREATMENT DECISIONS
Unique Insight into the Effectiveness of Pharmaceutical DTC Advertising
Mount Laurel, NJ, July 6th
, 2011/PRNewswire – ImpactRx, the pioneer in measuring the impact of
promotion on physician prescribing behavior, offers pharmaceutical brand managers unique insight
into the effectiveness of their direct-to-consumer promotional efforts.
ImpactRx’s proprietary
database, ImpactData™, annually captures more than 250,000 brand requests by patients.
ImpactRx then records physicians’ treatment behavior in response to these requests from their
patients.
ImpactRx’s longitudinal research model provides information on changes in patient request trends
over time.
Through the ImpactData, the effectiveness of a brand’s DTC campaign can be quickly
measured by the change in share of patient requests
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